Executing Strategic Product Planning – A Subject-Oriented Analysis and New Referential Process Model for IT-Tool Support and Agile Execution of Strategic Product Planning

The origin of this research was the failed attempt or rather the impossibility of creating a working and effective information system to support the processes of Strategic Product Planning, based on existing process descriptions for that domain. This dissertation explores the origins of the according problems. As is discovered, the problems do not originate in error containing models or simple programming failures. Rather, as is explored, the origin of the encountered problems lies in fundament.