Attitudes towards big data practices and the institutional framework of privacy and data protection – A population survey

A survey of the German population addressed attitudes towards scenarios of big data practices, i.e. price discrimination in retail, credit scoring, differentiations in health insurance and in employment, with features of using internet data, automated decision-making, and selling of data. The study analysed behavioural adaptations, protection measures, relations to demographics, personal value orientations, knowledge about computers, and attitudes about privacy and data protection.